Last Updated: May 02, 2025

Optimitz is your all-in-one self-improvement app, empowering you to enhance your fitness, nutrition, mental health, and education. We are committed to protecting your privacy and ensuring transparency in how we handle your personal information. This Privacy Policy applies to all users of our website (optimitz.com), mobile application, and related services (collectively, the “Services”), regardless of your location or jurisdiction. It explains how we collect, use, disclose, and safeguard your data, including names and email addresses, as part of delivering our holistic self-improvement platform.

1. Information We Collect We collect the following types of information to provide and improve our Services:

• Personal Information: We collect your name and email address when you register for an account or interact with our Services. You may also voluntarily provide additional details such as age, gender, or fitness goals to personalize your experience.

• Health and Wellness Data: To support your self-improvement goals, we collect data related to your fitness activities (e.g., steps, workouts), food intake (e.g., meals logged), mental health (e.g., mood tracking), and educational progress (e.g., courses completed).

• Usage Data: We collect information about how you interact with our Services, including pages visited, features used, and time spent on the app.

• Device Information: We collect data about your device, such as IP address, browser type, operating system, and device identifiers.

• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information We use your information to:

• Provide and personalize our Services, such as creating tailored fitness plans, meal suggestions, mental health resources, and educational content based on your goals.

• Communicate with you, including sending account updates, notifications, and promotional materials (you can opt out at any time).

• Improve our Services by analyzing usage trends and user feedback.

• Ensure the security of our platform and protect against fraud or unauthorized access.

• Comply with legal obligations and enforce our Terms of Service.

3. Legal Basis for Processing (For Users in Certain Jurisdictions) In jurisdictions like the European Economic Area (EEA) and the United Kingdom (UK), we process your personal data under the following legal bases:

• Consent: Where you have given us explicit consent, such as for marketing emails or certain cookies.

• Contractual Necessity: To fulfill our obligations under our Terms of Service, such as providing personalized fitness and education plans.

• Legitimate Interests: For purposes like improving our Services, ensuring security, and preventing fraud, where such interests do not override your rights.

• Legal Obligation: To comply with applicable laws and regulations.

4. How We Share Your Information We do not sell your personal information. We may share your data in the following circumstances:

• With service providers who assist us in operating our Services (e.g., cloud storage, analytics providers), under strict confidentiality agreements and in compliance with applicable data protection laws.

• To comply with legal obligations, such as responding to a subpoena, court order, or other legal process.

• In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with appropriate safeguards in place.

• With your consent, such as if you choose to share your progress with a third-party service.

5. International Data Transfers Your data may be transferred to and stored in countries outside your jurisdiction, including the United States, where our servers are located. We ensure that such transfers comply with applicable data protection laws, including:

• For EEA/UK users, we use Standard Contractual Clauses (SCCs) or other approved mechanisms to safeguard your data.

• For users in other regions, we implement measures to ensure your data receives adequate protection as required by local laws.

6. Data Security We implement industry-standard security measures, including encryption, access controls, and regular security audits, to protect your data. However, no system is completely secure, and we cannot guarantee the absolute security of your information.

7. Your Rights and Choices Depending on your jurisdiction, you may have the following rights regarding your data:

• Access: Request access to the personal data we hold about you.

• Rectification: Request correction of inaccurate or incomplete data.

• Deletion: Request deletion of your data, subject to certain exceptions (e.g., legal obligations).

• Restriction: Request that we restrict the processing of your data in certain circumstances.

• Portability: Request a copy of your data in a structured, commonly used, and machine-readable format.

• Objection: Object to processing based on legitimate interests, including for marketing purposes.

• Withdraw Consent: Withdraw your consent at any time where we rely on it for processing (e.g., marketing emails). To exercise these rights, contact us at contact@optimitz.com. We will respond to your request in accordance with applicable laws (e.g., within 30 days for GDPR/CCPA requests). You may also manage your preferences directly in your account settings, such as opting out of marketing communications.

8. Data Retention We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. For example, we retain account data (like your name and email) as long as your account is active. Health and wellness data may be retained until you delete it or close your account, unless longer retention is required by law.

9. Children’s Privacy Optimitz is not intended for users under the age of 16 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children under this age. If we learn that we have collected such data, we will delete it promptly.

10. Cookies and Tracking Technologies We use cookies to enhance your experience and analyze usage. You can manage your cookie preferences through your browser settings or, where applicable, via our cookie consent tool. For more information, please see our Cookie Policy (available on our website).

11. Third-Party Links Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies.

12. Changes to This Privacy Policy We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website or through the app, with the “Last Updated” date revised accordingly. We encourage you to review this policy periodically.

13. Contact Us If you have questions, concerns, or wish to exercise your data protection rights, please contact us at: Email: contact@optimitz.com Address: Optimitz Inc., 123 Wellness Way, Suite 100, San Francisco, CA 94105

14. Complaints If you believe your privacy rights have been violated, you have the right to lodge a complaint with your local data protection authority (e.g., an EU Supervisory Authority for GDPR, or the California Attorney General for CCPA). However, we encourage you to contact us first so we can address your concerns directly.

Thank you for choosing Optimitz to support your self-improvement journey. We’re here to help you optimize your life, one step at a time!