About us

The optimitz team

Learn more about us

We’re Optimitz, and we’re here to guide your self-improvement journey with a holistic approach, inspired by our founders, Brad and Geo. As an ex-Team GB kickboxer with a Master’s in Investment Management and an LLB in Law, I, Brad, learned the power of balancing fitness, mental clarity, and strategic thinking through my elite training—values we’ve woven into Optimitz. I, Geo, bring my PhD in Computer Science and a deep understanding of harmonizing education, mental health, and physical well-being, ensuring we support every aspect of your growth. Together, we’ve built Optimitz as your all-in-one wellness app, blending fitness tracking, food tracking, mental health tools, and practical education to empower you on your path to a better you.

Our Expert Team.

Bradley Allen

Cofounder | CEO

Geo

Cofounder | CTO